There are only 25,000 polar bears in the Arctic region, and ice – home to the polar bears – is rapidly melting away. Only ⅓of the population may survive by 2050. Climate change, poaching and pollution in the Arctic only adds to endangering the future of the polar bear. Last year ice level has reached its minimum and the gap between last minimum in 2007 is the size of the whole of Turkey!
To draw media attention to the problem and increase traffic flow to the fundraising page, BBDO Moscow created an easy interactive game website http://allforbear.com, fully optimized for sharing on social media.
The website shows polar bears and their virtual habitat – ice – surrounded by the sea. Each click on the blue sea area turns water into ice. Bears get more ice to live on and the newly created floe gets the name of the visitor. The website generates a sharing link for social media accounts: Facebook, Twitter, VK.com. The basis of the game is the well-known Pay-With-A-Tweet concept. The viral growth formula is simple: the more people visit the site and share it with their friend lists, the more people donate there by “buying” a bear to live on ice. Donations support coastal monitoring, anti-poaching activities, environmental projects in the Arctic region and increase the survival chances of polar bears.
As the sun sets over the waterhole its rays turn the water red, the same colour as my blood. I have loved wallowing in the mud of this waterhole and hiding in my little corner of the forest. But, this will probably be my last sunset. Millenia from now you might remember the species called the Javan Rhino, but we will be long gone. Maybe when you see my horn on display in the museum you will realize how savage and cruel people are.
Rrino, April 30, 2010 The Javan Rhino’s last words
Mientras el sol se pone sobre el abrevadero, sus rayos tornan el agua roja, el mismo color que mi sangre. He amado el revolcarme en el lodo de este abrevadero y el esconderme en mi pequeña esquina del bosque. Pero este será probablemente mi último atardecer. Millenios en el futuro puede que ustedes recuerden la especie llamada Rinoceronte, pero pero nosotros habremos tendremos mucho de haber desaparecido. Quizá cuando vean mi cuerno en exposición en algun museo se darán cuanta de cuan salvaje y druel es la gente.
Rinoceronte, 30 de Abril, 2010 Últimas palabras del rinoceronte de Java
In the run up to the Rio+20 UN Conference on Sustainable Development WWF are compiling an ‘Earth Book’- a collection of photos, stories and electronic drawings uploaded by individuals to convey the things they love about nature, and want to preserve for the future (I’ve uploaded some of my own images/stories too). I’ve discussed in various posts the power of photography to convey the beauty of the environment, and furthermore the cultural ecosystem benefits of nature. A project like WWF’s Earth Book is a beautiful collection of examples and people’s stories which are evidence of this.
Extinctions are natural in a species lifetime however what is concerning about the current extinctions is the rate of which it’s happening.The big deal is that if species are lost they are lost forever, meaning that we lose all of what we could have learned. Species can teach us alot from design of new materials, understanding behavioural patterns and they are generally pretty. On top of which because every life form is linked the loss of one species usually leads to the loss of another. Further life is what makes Earth interesting and everyone should take some part in conserving species and there are some organisations that do. WWF.RSPB. Nature Conservancy.